Steps to Restore Email Deliverability : Infusionsoft

Handling Infusionsoft revoked instances!

Spam was a big issue.
Spam is a BIG issue.
Spam will remain an issue till we have emails used as a means to spread marketing messages.

CRMs like Infusionsoft by Keap, email engines like Mailchimp or Constant Contacts, Google Mailing Service, Office 365 and many others which provide emailing services are now gunning for those offenders who are not following the best practices of email marketing.

Add to this the recent curbs through regulations like GDPR, the California Consumer Act 2018 and other similar initiatives that are handling spam in a big way, its time to take notice.

If you are an email marketer and have been using emails as the primary engine to send your marketing message, you need to work out a strategy to abide by the recent regulations and mend your email hygiene ways – less you end up with a blocked email engine.

If you are continue to plan on using email as the primary engine to push your marketing message, its time you take stock and ensure your email deliverability is proper, your emails is NOT marked spam and in the unfortunate event of your sliding down the spam route, you have the business plan in place to recover.

If you have faced the issue of your emails being marked as spam in the recent past, you MUST read on.

Though this article is specifically for the Infusionsoft by Keap platform, the general principles are the same for almost all CRMs.

Infusionsoft by Keap is taking the lead on this issue and has in the recent past disallowed several subscribers of their CRM who were wantonly sending emails without a worry. The recent spate of email deliverability being stalled due to inappropriate use of the platform has led to two major issues –
Reduction in the reputation of the Infusionsoft email engines.

High spam count due to Yahoo engine making their content strict against spam counts.

In such a scenario, businesses have two options – change their CRM, or change their emailing practices.

The former is a painful process which will lead to a similar block in a couple of months for other email engines. The latter is the way ahead.

I will provide a set of steps, in different posts, which every marketer must adopt to keep their email list clean and their email reputation intact. This is a MUST do list and not a might don one.

Set up your DKIM

A DomainKeys Identified Mail, also known as DKIM, gives an organization the opportunity to take responsibility for a message while it is in transit. The message is signed with the organisation’s certificate and a signature is added to the email headers.
Several email clients (such as Yahoo!, Gmail, Outlook and others) will check for a valid DKIM signature on incoming email as a means of recognising the originator.
When a mail server receives an email, it assesses the DKIM header and then performs a series of tasks:
Retrieve the public key from the DNS of the sending domain (re: if the sender is [email protected]).
Use the key to decrypt the signature and verify the content.

In that sense DKIM is a means of increasing the deliverability of your email campaigns and your sender reputation, as it allows you to let the receiving mail server verify your reliability.

In Infusionsoft, the process to confirm your DKIM on a domain is simple and well documented –

Go to Marketing -> Settings and Click on Email Authentication
Click on Add Domain

Choose a Domain and you will be provided the details to create a CNAME record in your hosting server.

For details of specific servers you might be hosting your website, please send us a message and we shall help you to configure the same.

The next article in the series discusses SPF records.

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