Data Cleaning
Data Cleaning and Data List refinement are bespoke services Unokha provides.
Your data needs regular massaging, cleaning or refinement to remain valid. We provide that service at the ideal price point.
Unokha also offers email list cleaning and CRM optimization services so your data starts to speak the truth and service you better.
Our Services
Process Of Our Data Enhancement Services
Data Inconsistencies
Fields like date will have a uniform data type and formatted the same way for all attributes
Duplicates
We will help you remove fields that have been replicated which mostly affect analysis
Incomplete Data
Fields whose data are not complete are also managed either by removing them or updating the field in cases where such data exists
Data Updation
We fix errors on the data such as putting the wrong character set in the wrong fields and Use the same standards across all fields
Data Inconsistencies
Despite the seemingly simple and easy nature of data cleansing, tackling real projects are always daunting. Certain processes require iteration to ensure data is up to par, and certain steps must be started before others. In short, it is cumbersome, but we have mastered the techniques to deliver data cleansing services that gives you a dataset that produces maximum gains.
We can clean your database:
- You avoid sending multiple copies of same email to the same person
- You present a professional image on all of your customer correspondence
- Get rid of embarrassing and costly duplicate entries
- We check your emails for spam and spam traps
Data Enhancing
Unokha can enhance your in-house database, by file matching your records and recommending improvements in a legal manner. Your data can be enhanced by adding a few of the following fields – Phone Number, Fax Number, Mobile Number, E-Mail Address, Contact Name, Street Address, Post Code, Type of Business, Website address.
What We Clean
- — Casing – will make all Sentence Case
- – Mixture of Upper and Lower Case (Many databases are stored ALL IN CAPITALS!) —
- — Splitting out the Contact Names and Casing, and Adding Titles —
- — Removing or Flagging duplicates —
- — Removing special characters from lists —
- — Fields like dates will have a uniform data type and formatted the same way for all attributes. —
Deduping And Merge Purge
Most databases contain duplicates, which can lead to all sorts of problems. We have developed fuzzy search algorithms to help keep a single copy of each record. Duplicates can be either removed or flagged.
A merge-purge involves joining two or more databases and keeping only one copy of each record (generally a company, but could also be individual contacts). Preference can be given to newest records, or if we are merging data, we can select the most detailed record.
Benefits of using a data cleaning service
Having an accurate and well managed customer database has a domino effect on your marketing and sales efforts.
Using our cleaning process will do the following for your business:
- Cleansing data ensures your customer database is reusable rather than building a new list
- Ensures you have accurate prospect and customer details
- Data cleaning ensures you minimize wasted resources from sending duplicate messages
- Ensures your marketing efforts are functional and that they bear fruit
- Ensures you have accurate data cleansing which translates to accurate data analysis and customer segmentation
- The data cleansing process ensures your brand’s reputation is not at risk of public humiliation from sending a mail with wrong information