Landing pages are used when you want to drive visitors to take one, specific action.
The business world needs to review the often repeated Harvard approach to treating every marketing strategy from a funnel perspective.
The one thing that is mutating faster than the virus out there is client behavior. Their expectations are changing at a frantic pace.
Viral marketing is when a business’s content catches user interest to such a high degree that it is widely spread by the general public.
Emails are to be used as an information channel that drives a subtle point of engagement. Get a response – either through an email or through some other channel.
Marketers are empowered to win over or learn from lapsing customers with “win-back” campaigns sent via push notifications and email marketing. It is not easy – but entirely doable