The business world needs to review the often repeated Harvard approach to treating every marketing strategy from a funnel perspective.
The one thing that is mutating faster than the virus out there is client behavior. Their expectations are changing at a frantic pace.
Viral marketing is when a business’s content catches user interest to such a high degree that it is widely spread by the general public.
Emails are to be used as an information channel that drives a subtle point of engagement. Get a response – either through an email or through some other channel.
Marketers are empowered to win over or learn from lapsing customers with “win-back” campaigns sent via push notifications and email marketing. It is not easy – but entirely doable
Five things that matter and what you can start with to optimize your brand’s website for voice search using Google Assistant, Siri or Alexa.