The fundamental nature of email marketing will most likely never change. Send the right message, to the right person at the right time.
A funnel is ONLY as good as the metrics you set for gauging its performance.
Landing pages are used when you want to drive visitors to take one, specific action.
The business world needs to review the often repeated Harvard approach to treating every marketing strategy from a funnel perspective.
The one thing that is mutating faster than the virus out there is client behavior. Their expectations are changing at a frantic pace.
Viral marketing is when a business’s content catches user interest to such a high degree that it is widely spread by the general public.