Virtual Handshake with your client

Virtual Handshake with your client We are all living in strange times…difficult times… I empathize with those who are facing tough times. But I also believe that we are living  through a massive change management exercise. One that will define how we move beyond...

How to Plan a Viral Marketing Campaign?

How to Plan a Viral Marketing Campaign? Viral marketing is when a business’s content catches user interest to such a high degree that it is widely spread by the general public. Just as memes or videos sometimes take off and go viral, certain ad campaigns catch the...

Is Email Dead?

Is Email Dead? I often hear clients asking me  “Is email dead as a channel?”. My answer to that is an emphatic YES. Pat comes the next question – “Then how do CRMs work? Are they not all about Email? If email is dead, how will CRMs work” I answer – an...
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